So, you are one of the 4.66 billion people to have at least one active social media account. You share your thoughts, ideas, good times, and bad times on your various accounts. You acknowledge that your social media accounts are a representation of who you are, your personal brand, especially in the 21st century. Then what business do potential employers have screening your social media accounts and what are they looking for, or looking at?
Easy, in an increasingly socially conscious and connected world, social media screening assists employers to objectively evaluate your social media conduct and see whether or not you will be a productive/supportive member of a team and fit in with the company’s culture and value system.
Here is how social media screening works:
So now that we know what social and digital data screening is, and how it works, we need to understand why it’s done, and how it can benefit companies. Some of the benefits for HR departments include:
Some of the ways in which social and digital data screening benefits recruitment include:
In short, social media screening is a controlled and regulated service that must comply with a variety of laws. It is important to note that in an ever growing socially conscious and an increasingly connected world that our conduct on social media is being observed more than ever and that we have to acknowledge that our behaviour on social media is linked very closely to our personal brand.
So, how do you want the world to view you?