In today's digital age, social media has become a powerful tool for professional networking and job hunting. It offers unprecedented opportunities to showcase your skills, connect with industry experts, and ultimately land your dream job.
A brands social media presence is now more influential than its website. This may sound absurd to some, however, according to a recent study, 60% of South Africans will research a brand or product on social media compared to the 42% who research it through its website. Whether we like it or not, the use of social media as a business is no longer an optional endeavor.